I hope my recount of this experience serve as a reminder for companies to really invest in experience design — it is not something that is good to have anymore — it is crucial to business growth and retention.
Upon interviewing many candidates, I decided to give the design-heavy role to a young student who have done some social media management for local brands but has no experience in design.
The UX design industry has a case study problem. Many designers “vomit” thousands of words all over their case study pages, detailing every single thing they did for the project.The result is the exact opposite of what they hoped for — no one wants to read them.
It seems counter intuitive for me to say this, given that I run a design school with many students focused in UX design, but I’m still going to say it because I believe in being honest — UX design isn’t for everyone.
