Greg (Plant App)

Greg is an AI-powered plant app that tells users when to water their plants for optimal growth.

Based on user research and site data, the client requested that we take a mobile-first approach to design their website, which will be customer-facing as well as serve as an important part of the company’s seed rounds.

Organic shapes, a muted green theme with several brighter accent colors were selected to represent the brand’s visual identity.

Illustrations are strategically placed in several sections to add vibrancy to the visual identity. The majority of the site is lifestyle image-based and carefully-curated.

The company has since raised $5 million from venture capital.